University of St. Gallen
Institute for Marketing and Customer Insight
Driving Business Innovation with Blockchain
Blockchain has the potential to transform various business sectors, offering both new opportunities and challenges for companies and consumers alike. To address these dynamics, the Blockchain Business Initiative at the Institute of Marketing and Customer Insight at the University of St. Gallen is committed to advancing business innovation through blockchain research. The initiative focuses on decentralized technologies, blockchain data analytics, and blockchain’s impact on consumers, empowering organizations to unlock new possibilities in marketing and business strategies. This initiative includes three key areas: Research, Networking & Events, and Talent Pool:
Research
The Blockchain Business Initiative is dedicated to advancing impactful research through collaboration between universities and industry partners. Partners work together to identify critical research areas at the intersection of blockchain and business, which guide the research projects within the initiative. The insights generated from these projects are designed to drive knowledge and innovation in the blockchain for business domain.
Networking & Events
The Blockchain Business Initiative fosters networking between universities and industry partners. Through a variety of events, participants can engage in meaningful discussions, exchange ideas, and collaborate on solving the latest challenges in the blockchain for business space. These events provide a platform to present research insights and showcase the most current industry challenges, creating a dynamic environment for innovation and knowledge sharing.
Talent Pool
The Blockchain Business Initiative develops lectures at the University of St. Gallen to equip students with knowledge and skills at the intersection of blockchain and business. These courses not only provide valuable expertise to students but also connect industry partners with talented individuals who are eager to contribute to blockchain-related projects. The goal is to create a dynamic talent pool with the potential to drive innovation in the blockchain for business space.
